Eau de Moe is a particularly personal niche perfume house founded by Moe Khalaf and his siblings. Each fragrance is dedicated to a family member—for example, Tariq, his brother, or Leen , Hala , and Amal , his sisters and mother—and reflects their character traits in olfactory compositions. .

The brand explicitly emphasizes this family touch: The fragrances are loving tributes, created as olfactory dedications that make emotional connections and appreciation tangible .